Pour Up: A Complete List Of Rapper Alcohol Brands

Three-plus decades of evolution — from free promo to paid endorsement, to partnership, to ownership — paved the way for Scott to make bank on his own virality and the love of a good buzz. The following timeline of rap-drank relationships illuminates the path to Cacti. It’s no secret that rappers love themselves a glass or five every once in a while. So it was obvious to many moguls of the hip-hop world to venture into the business of liquor and create some fine drinks that’s finding place in every glass around the world.

Rappers Who Have Their Own Liquors

• “Above all, it’s a wonderful, exceptional estate that I fell in love with, and that I continue to invest in to make it one of the finest estates in Provence.”
• If you’re a fan of fruity, honey-like cognac that works well in cocktails, this one’s for you.
• So with their inherent reach, it makes perfect sense that celebrities are capitalizing on the alcohol market.
• What better way to celebrate that achievement than popping bottles?

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Sweetens Cove Bourbon — Peyton Manning/Andy Roddick

• He works tirelessly to promote Ciroc, and in his tenure with the company, sales jump from 40,000 cases a year in 2007 to 1.8 million cases sold in 2019.
• French cognac producers had been building ties with Black American consumers since the early 20th century, beginning with the U.S. soldiers stationed in Europe.

Originally, the company was started by two graduate school students who wanted to find a healthier way to turn up. No matter where you’re from drinking is a widely accepted social indulgence. And when there’s a product that breaches language and cultural barriers, trust that there is an abundance of money to be made. Millions of drinkers worldwide spend billions each year gratifying themselves in the centuries-old tradition of turning up. Another product that destroys barriers and brings people together, is music.

Ludacris – Conjure Cognac

• Three years later, the self-proclaimed Champagne Papi followed with a brand of bubbly (naturally).
• And you don’t have to be as rich as Diddy to crack open a fresh bottle of Cîroc.
• “This is Earl Steven Selections,” he says, holding up a bottle from his line of wines before pouring himself a sip.
• After a prolific run of rap ads featuring appearances and original music by heavyweights of the genre like Notorious B.I.G., Eric B & Rakim, Snoop Dogg, Wu-Tang Clan, Ice Cube, EPMD, and more, St. Ides’ hip-hop campaign comes to an end.
• Legendary rapper, actor, and producer 50 Cent announced his newest line of alcohol after he sold his share of Effen for $60 million.
• The Grammy award-winning singer-songwriter was enlisted by Pernod Ricard in 2012 as the creative director for Malibu Red, a blend of Malibu coconut rum and Olmeca Tequila.

A limited number of 22,000 bottles will be available, at $400 a piece. The highest earning musician in the world had to go out and get his hands on some great vodka and make it even better. The brand wasn’t doing so well before Diddy hopped onboard and the sales skyrocketed. The vodka is made of grapes, instead of the usual potatoes, and has a whole lot of flavour. While it has not been officially confirmed that Jay Z has indeed acquired a stake in premium Cognac d’Ussé, the rap star has most certainly adopted it as his brand of choice, giving it heavy exposure.

Casamigos has been very coy about its founders’ views on its prevalence in rap. Much of its publicly available marketing materials don’t seem to be targeting Black consumers in the way that, say, Hennessy’s Nas-led 2021 film tribute to Black businesses did. According to Liz Paquette, the head of consumer insights at the alcohol-delivery service Drizly, Casamigos sales now outpace both Hennessy and D’Ussé in New York and Atlanta. In New York, it’s the best-selling brand of any spirit in 2022 to date. St. Ides, a young brand of malt liquor, becomes the first of its kind rappers alcohol to create an advertisement campaign around hip-hop culture.

Infographic: The Most Name-Dropped Liquor Brands in Rap History

The stuff is the brainchild of the Mayor of Flavortown and his rocker friend Sammy Hagar. “Above all, it’s a wonderful, exceptional estate that I fell in love with, and that I continue to invest in to make it one of the finest estates in Provence.” Derek Jeter invested in Bespoken Spirits, a California-based whiskey brand that prides itself on innovation.